fbpx
DigitalFeaturedMarketingNewsPR

Cicero & Bernay marks 20 years with an identity built for tomorrow

C&B steps into its next chapter, Empowered by Facts, combining innovation, intelligence and a human touch to guide what comes next.

From left, Tariq Al Sharabi, Managing Director of Cicero & Bernay, and Ahmad Itani, CEO and Founder of C&B.From left, Tariq Al Sharabi, Managing Director of Cicero & Bernay, and Ahmad Itani, CEO and Founder of Cicero & Bernay.

Cicero & Bernay (C&B), a communication advisory redefining how brands connect strategy, design and digital intelligence, celebrates 20 years with a renewed role built for today’s fast-changing business environment.

This evolution goes beyond a new look. It establishes Cicero & Bernay as a partner where facts create foresight, and creativity turns it into influence. With every discipline connected under one approach, the consultancy moves forward as: Empowered by Facts.

Voices from Cicero & Bernay leadership

Ahmad Itani, CEO and Founder of C&B, said, “Our new identity is a declaration of who we are today. For years, we let the facts speak. Now, they give us the perspective to look ahead and act as true strategic advisors. We guide when it matters most, giving clients the freedom to focus on ambition while knowing we see the bigger picture.”C&B logo Cicero & BernayFor 20 years, Cicero & Bernay has earned the trust of partners across 35 markets, achieving measurable outcomes and cultivating relationships that last decades. Its work consistently translates visibility into influence — understood, trusted and sustained.

Itani added, “Our strength lies in recognising where communication is headed and helping brands move with it. Technology and innovation open new possibilities, but it’s how we apply them that makes the difference.”

Tariq Al Sharabi, Managing Director of C&B, noted, “This next phase is about momentum and a clear course for the future. As advisors, we bring together scale and cultural fluency, speed and substance, technology and human care. What defines us is not just what we deliver, but how closely we stand beside our clients.”

Building on a legacy

Founded in 2005, C&B has always balanced global insight with local fluency across industries, including government, real estate, finance, automotive, retail and more.

Today, the advisory is doubling down on evidence-based tools and exploring new approaches to narrative design.

Through its annual ESG Report, which has engaged leaders across the GCC and advanced regional dialogue on responsible business, C&B continues to prepare organisations for what lies ahead and to reinforce governance with confidence.

the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.