There is something about driving a truck that just sort of makes you cooler than the average commuter. And Chevrolet wanted to find out exactly what that was.
Bringing together focus groups made up of real people, not actors, they were asked tough, probing and outright bizarre questions to determine if owning a truck really can make you more handsome, stronger and even a better dancer. The results speak for themselves
Project: I Want A Truck!
Client: Chevrolet
Agency: Commonwealth// McCann Dubai
Creative director: Andrej Arsenijevic
ACDs: Tamer Elsawy, Darren McCall
Arabic copywriter: Abdul Kader Asfari
Production consultant:Dolly Saidy
Agency producer: Karol Akl
Production company: Filmw
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
