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Chevrolet gets groovy with Arab musician brand collaboration

The campaign is focused on supporting up-and-coming regional female artists.

A still from musician Nurzy’s single, ‘Albe Blue’

The Middle East arm of the world-renowned car brand Chevrolet has collaborated with Dubai-based musician Nurzy to launch her first debut single.

The collaboration comes after the brand partnered with Female Talent Agency, a female-led creative agency specialising in music and brand partnerships.

The agency said the collaboration aims to support emerging Arab talent while highlighting Chevrolet’s longstanding legacy in the music and culture scene.

With a background in audiology, Nurzy is known for her unique voice and sensational performances. She is paving h


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