posted on Jul. 02, 2024 at 11:35 am

Chevrolet gets groovy with Arab musician brand collaboration

posted on Jul. 02, 2024 at 11:35 am

The campaign is focused on supporting up-and-coming regional female artists.

A still from musician Nurzy’s single, ‘Albe Blue’

The Middle East arm of the world-renowned car brand Chevrolet has collaborated with Dubai-based musician Nurzy to launch her first debut single.

The collaboration comes after the brand partnered with Female Talent Agency, a female-led creative agency specialising in music and brand partnerships.

The agency said the collaboration aims to support emerging Arab talent while highlighting Chevrolet’s longstanding legacy in the music and culture scene.

With a background in audiology, Nurzy is known for her unique voice and sensational performances. She is paving h

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.