The Middle East arm of the world-renowned car brand Chevrolet has collaborated with Dubai-based musician Nurzy to launch her first debut single.
The collaboration comes after the brand partnered with Female Talent Agency, a female-led creative agency specialising in music and brand partnerships.
The agency said the collaboration aims to support emerging Arab talent while highlighting Chevrolet’s longstanding legacy in the music and culture scene.
With a background in audiology, Nurzy is known for her unique voice and sensational performances. She is paving her way into Arabic pop with a mission to raise awareness about hearing protection in the music industry through her music and she hopes to become a rising star in the local music scene.
“I moved to Dubai in 2021 with a heart full of dreams ready to take my music career to the next level,” said Nurzy. “
“I wanted a Chevy because I’ve lost count of the number of songs I heard featuring the brand; it was like the universe was telling me this was the brand for me,” said Nurzy, who’s desire for the car allowed her to overcome her fear of driving and get her license.
The single is a heartfelt tribute to the memories and freedom associated with her cherished Chevrolet Groove, making the small SUV a fitting centerpiece for this partnership.
The blue-model Groove also shared the spotlight in her music video, which Chevrolet amplified on social channels to help raise awareness of the up-and-coming talented Arab artist.
“My blue Groove has seen me through hard and good times of my career in Dubai, so when I was thinking about the brand to collaborate with for my debut single, Chevrolet was a no-brainer.”
Chevrolet said its connection to music is globally rooted in its history, with iconic songs and memorable moments in popular culture often featuring Chevrolet vehicles or mentions of iconic models such as the Corvette, Camaro, Impala, Chevy Trucks, and many more.
From classic hits to contemporary tracks, the brand has strived to position itself as a symbol of freedom and adventure, inspiring countless artists and music lovers alike.
Therefore, this collaboration with Nurzy is another chapter in Chevrolet’s commitment to the region’s talent and music culture.
