Cheil has won the global digital and social marketing brief for the UAE’s national carrier Etihad following a competitive pitch.
The Seoul-headquartered agency will be responsible for delivering Etihad’s strategy and creative in all digital and social channels and will also support the airline with performance-based marketing, analytics and reporting. The appointment does not affect DigitasLBi, which has been responsible for Etihad’s digital media strategy, search and affiliate marketing since 2012.
Cheil’s digital specialists The Barbarian Group will take primary responsibility for ‘driving best-in-class digital and social marketing for the airline’.
The win follows the
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