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Charting the course of global sports

In the rapidly evolving global sports landscape, the Bloomberg Power Players Summit, powered by Asharq in Jeddah, Saudi Arabia, stands out as a pivotal forum for exploring the convergence of innovation, investment, and ambition.

This type of Live Experience reflects Bloomberg Media’s mission to showcase our unique ability to bring together leading minds and decision-makers at the heart of the sport industry’s transformation.

It’s such a fascinating moment in the world of sports, and no place is more fascinating than right here in Saudi Arabia. The Kingdom’s bold vision and strategic investments in global sports—from the PGA/LIV merger and the privatization of the Saudi Premier Leag


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