In the rapidly evolving global sports landscape, the Bloomberg Power Players Summit, powered by Asharq in Jeddah, Saudi Arabia, stands out as a pivotal forum for exploring the convergence of innovation, investment, and ambition.
This type of Live Experience reflects Bloomberg Media’s mission to showcase our unique ability to bring together leading minds and decision-makers at the heart of the sport industry’s transformation.
It’s such a fascinating moment in the world of sports, and no place is more fascinating than right here in Saudi Arabia. The Kingdom’s bold vision and strategic investments in global sports—from the PGA/LIV merger and the privatization of the Saudi Premier League to significant commitments in Formula 1 and Formula E—provided an ideal backdrop for Bloomberg and Asharq to curate compelling discussions on the future of sports, business and investment.
At the summit, we heard from some of the world’s most influential sports leaders, CEOs, and innovators, diving deep into discussions that highlighted a pivotal shift in how we perceive and engage with sports.
Moving beyond traditional models of ownership and fan engagement, it’s clear that the sports sector is increasingly influenced by technology and data analytics. This evolution speaks volumes about the potential for disruptive innovation across all aspects of sports and entertainment.
Amanda Staveley, CEO of PCP Capital Partners and co-owner of English Premier League club Newcastle United, highlighted the business opportunities within the Kingdom, stating she sees a “fantastic opportunity” to take a stake in a Saudi club.
Susie Wolff, Managing Director of the Formula One Academy, echoed the sentiment of breaking new ground, expressing her hope to see a woman in Formula One, signaling a broader move towards inclusivity and diversity in sports. Meanwhile, Carlo Nohra, Chief Operating Officer of the Saudi Pro League, emphasized the unique position of Saudi sports. Additional conversations and insights from the summit are available on our livestream archive.
As we look to the future, the lessons from Jeddah are clear. The future course of global sports will be shaped by those who are not only willing to invest in the sector but also committed to understanding the intricate dynamics at play. It will belong to those who recognize that at the heart of every game, every race, and every match, is the potential to redefine what’s possible.
The Bloomberg Power Players Summit, powered by Asharq, was a reminder of the exciting possibilities that lie ahead for the sports industry.
As we continue to navigate this ever-changing landscape, our mission at Bloomberg Media remains clear: to foster innovation, drive meaningful and news-making conversations, and deliver live experiences that resonate with audiences worldwide.
