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posted on May. 12, 2025 at 9:00 amMay 12, 2025

Changing faces: Sectors where women shine as marketing leaders

posted on May. 12, 2025 at 9:00 amMay 12, 2025

Creo Global's Jaimesha Patel dissects the powerful impact of women marketers across tech, finance, fashion, beauty, among other sectors, making the case for how they're ensuring strong brand and business outcomes.

Jaimesha Patel, CEO, Creó Global on women marketers on social listening

Jaimesha Patel, CEO, Creó Global

The days of female marketers focusing solely on fashion and beauty are long gone. Women are beginning to shine as marketing leaders in every industry. Today, with the rise of startups and a more agile business world in general, women are leading marketing departments in every sector imaginable.

But women are not only taking the helm in the world of marketing, they are transforming the discipline itself. Women are pioneers in a marketing model that has moved from traditional advertising into a far more dynamic and data-driven world.

A quick glance at some of the major global brands shows a remarkable variety of names and industries where women are in the top marketing spot. So, let’s l

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.