Free The Bid is a movement that aims to give women directors and filmmakers a chance to break through the artificial barriers that leave them underrepresented in the advertising industry
By Clare Macdonald, writer and creative consultant for Wild Media
The advertising industry is famous for changing the world with bold, innovative, creative ideas that shape people’s lives, shift perspectives and define the future. But it has maintained a blind spot when it comes to diversity, and in particular to women.
Only 7 per cent of advertising directors are women and only 9 per cent of commercials are directed by women. This, despite the fact that women are the number one consumer group worldwide, a
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