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Chalhoub Group’s Greenhouse and Instagram collaboration sets the stage for fashion start-ups in the Kingdom

The Greenhouse, Chalhoub Group’s space for innovation and entrepreneurship, and Instagram have teamed up to mentor and develop high-potential local fashion startups in KSA. The initiative came from the “Fashion Lab” program launched by Chalhoub Greenhouse to promote corporate entrepreneurship and innovation and identify disruptive and innovative Saudi Fashion brands.

Instagram will join forces with Chalhoub Group to provide resources and skills to Saudi fashion start-ups to scale up their businesses and accelerate growth over a five-month period.
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