Chalhoub Group has invested in Boltable Studio, an Abu Dhabi-based Roblox design studio.
The group’s investment in Boltable Studio is a part of its strategy to integrate web3 and virtual retail into its business model.
It also aims to strengthen Chalhoub Group’s presence in the metaverse.
The two companies have collaborated in the past.
Prior to their partnership, Chalhoub Group and Boltable Studio collaborated on the virtual Roblox collection for french silverware brand Christofle.
Fifteen virtual items were created, which were sold over 120,000 times on Roblox.
The success highlighted the platform’s significant potential for the group, according to the group’s statemen
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