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CES 2015: Functionality beats features

Withings Activité’s classic design conceals smartwatch features

In his Day One recap, Juuso Myllyrinne, global strategy director at TBWA’s Digital Arts Network, reports that specs are giving ground to the way devices fit consumers’ lives.

Early on at this year’s CES, it’s clear to see that it is less about megapixels and more about how technology impacts our lives and makes them better.

TVs. Yes, there are a lot of TVs at CES — and people love them. They do still dominate our living rooms, but the narrative around them seems to be changing.

The hype of 3D has finally died down. Consumers as well as c


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