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CEO Troy Ruhanen’s agency TBWA Worldwide is revising its core philosophy of Disruption

TBWA’s global CEO, Troy Ruhanen, tells Austyn Allison why his network is revising its core philosophy.

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Troy Ruhanan, the CEO of Omnicom creative network TBWA Worldwide, says that 2022 is going to be “a turning point for creative to come back with real energy”. Not just for his agency but for the industry as a whole.
He says: “There’s too much work that looks too similar right now. So it’s an opportunity for brands to step out of their comfort zone, either in the forms and mediums that they’re using, or the innovations that they’re making. Even the established ones are going to have to breakthrough.”
Ruhanen was in the region recently to visit TBWA\Raad, the regional network of the group.
Ruhanen says TBWA’s work at the moment is “good”, but he wants to see


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