An exhaustive four months pitch launched in September 2021 with more than seven participating agencies ranging from multinationals to homegrown ended with a big win for And Us landing the Centrepoint account in January 2022 making it the official agency of record for the retail giant.
The agency will handle all aspects of Centrepoint’s creative communications including strategic creative vision, marketing communications, design and branding.
“Centrepoint has always been passionate about providing quality products and is known to be the biggest retail destination in the GCC. With this pitch, we were seeking out an agency that could do our brand justice with work that reflected our commitment to excellence in everything we do. We’re very excited to have them as our agency partners in the next chapter of Centrepoint’s journey,” said Anda Dalati, deputy general manager of marketing at Centrepoint.
‿ And Us is well known to handle leading clients within the region. This goes back to their creative signature of getting ideas out of the box to deliver outstanding campaign projects, which is led by a cultural diversity of predominant Arab talents that serves the need of the region.
“For decades, Centrepoint has been a MENA success story that has helped shape the retail landscape in the UAE and beyond. Our pitch to Centrepoint wasn’t just designed to appeal to its current customer base, but to resonate with a new generation of shoppers who expect an international level of quality and craft,” said Fadi Yaish, founder and chief creative officer of ‿ And Us.
“Made For Ramadan” is one of the first campaigns to be released in April with the agency’s signature, denoting the start of what is expected to be a phenomenal creative vision setting Centrepoint as a key player in the future of omni retail with its fresh take on the way Arab youth celebrate this holy month.
