Cathay Pacific takes flight with its new magazine

By Jalaja Ramanunni

Cathay Pacific has launched a new travel lifestyle magazine for its customers, Cathay.

Named after the airline itself, Cathay magazine represents the transformation of Cathay Pacific into a premium travel lifestyle brand, featuring sections dedicated to Hong Kong and the Greater Bay Area, travel and holidays, wellness, dining, and shopping.

Cathay Pacific had stopped publishing its in-flight magazine, Discovery, during the pandemic. They have now replaced Discovery with the newly reimagined travel lifestyle magazine, Cathay.

The change was made to reflect Cathay Pacific’s evolution into a premium travel lifestyle brand. The magazine is printed using eco-friendly materials and is designed to offer readers an engaging and informative experience whether they are in the air or on the ground.

Cathay magazine is printed using eco-friendly materials, including vegetable oil ink and environmentally responsible and ethically produced paper. Once the magazines are replaced, Cathay ensures they are properly recycled by their contractor, furthering their commitment to sustainability.

Lavinia Lau, Chief Customer and Commercial Officer, Cathay Pacific, said: “We know that our customers want and expect to be able to enjoy a travel lifestyle magazine when they fly with us, and we are delighted to reintroduce a refreshed publication that encapsulates everything we want to bring them, every day – inspiration, delight and discovery.

The theme of the first issue is reconnection. Readers can look forward to content across the magazine’s dedicated sections, including Hong Kong & the GBA, Explore (Travel and Hotels), Dining, Wellness, Shopping, Inflight Entertainment, and The Cathay Way. Additionally, stories and content are extended online in Cathay’s Inspiration content hub, which delivers even more high-quality content on the premium travel lifestyle.