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Cathay Pacific takes flight with its new magazine

By Jalaja Ramanunni

Cathay Pacific has launched a new travel lifestyle magazine for its customers, Cathay.

Named after the airline itself, Cathay magazine represents the transformation of Cathay Pacific into a premium travel lifestyle brand, featuring sections dedicated to Hong Kong and the Greater Bay Area, travel and holidays, wellness, dining, and shopping.

Cathay Pacific had stopped publishing its in-flight magazine, Discovery, during the pandemic. They have now replaced Discovery with the newly reimagined travel lifestyle magazine, Cathay.

The change was made to reflect Cathay Pacific’s evolution into a premium travel lifestyle brand. The magazine is printed using eco-fr


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