The Work

Al-Futtaim Lexus unveils first ever home-grown campaign

Justin HarperJun 4, 2024

How Saudia leveraged a “historic showdown” between boxing champs

Ishwari KhatuMay 30, 2024

FP7 McCann Cairo charms Egypt with new Nescafe ad spot

Shantelle NagarajanMay 30, 2024

Saudi Work: Evolving narratives of advertising and marketing

Sonia MajumderMay 27, 2024

Bentley gets creative with the most luxurious SUV in the world

Ishwari KhatuMay 27, 2024

C2 Comms unveils Audi’s “Future is an Attitude”

Shantelle NagarajanMay 27, 2024

Friends go to hilarious extremes in insurance ad spot

Ishwari KhatuMay 22, 2024

Nissan: A league of its own

Sonia MajumderMay 20, 2024

Experience Abu Dhabi’s ‘One Summer Isn’t Enough’ campaign returns

Sonia MajumderMay 15, 2024