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C2 Comms unveils Audi’s “Future is an Attitude”

Audi has launched a new regional campaign, developed by the creative minds at C2 Comms.

The campaign was designed to emphasize the brand’s belief that the future can’t be predicted or fully understood, but rather embraced by a mindset that adapts seamlessly to whatever it may bring.

Therefore, the overarching message from the ad spot is: The future is an attitude.

C2 Comms packaged this forward-thinking philosophy in Audi’s latest regional brand campaign.  The agency claims to reinforce the brand’s commitment to innovation, elegance, and performance.

“This campaign exemplifies smart thinking and craft wrapped in that polished Audi look,” said Roy Aftimos, CEO of C2 Comms.

The film shows a sophisticated woman behind the wheel of a sleek Audi eTron GT, emanating equal parts confidence and poise as she navigates the road ahead of her. With this attitude, Audi positions itself as a brand that embraces the unknown with resilience. Audi does not just predict the future, it shapes it.

Executive Creative Director at C2 Comms, Zahir Mirza, said, “From the moment the spot opens we wanted viewers to be riveted to their screens.”

Electric Lime was the production house behind the film. The campaign was amplified on digital, social and out-of-home advertising as well.

Agency: C2 Comms

Zahir Mirza – Executive Creative Director
Moataz Safar – Associate Creative Director
Lyle Martin – Senior Copywriter
Robert Habib – Head of Strategy & Digital
Layal El Sayed – Business Director
Sandrine Hitti – Marcom Director
Antoine Jabbour – Senior Marcom Executive

Production House: Electric Lime

Lincoln Caplice – Director
Jumana Radi – Senior Producer