The Work

GEMS World Academy confronts the hidden hurdles women face for IWD 2022

Sofia SerranoMar 11, 2022

New cheddar pizza with a side of NFTs

Sofia SerranoMar 11, 2022

McDonald’s launches McCafé’s For Every Beat of the Day

Sofia SerranoMar 11, 2022

Spotify launches EQUAL Arabia

Sofia SerranoMar 10, 2022

Adidas launches “I’m Possible” campaign in the Middle East

Sofia SerranoMar 9, 2022

NEOM partners with McCann NY for the launch of TROJENA

Sofia SerranoMar 7, 2022

Fatima Al Harthi, Laila Al Yousuf, and Maximilian Büsser are the new Canon “Trailblazers”

Sofia SerranoMar 4, 2022

What’s driving Dubai’s Museum of the Future flying hover car

Sofia SerranoMar 2, 2022

Impact BBDO and ACDelco tap into regional storytelling with Hatoola ACDelco campaign

Sofia SerranoFeb 28, 2022