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Marketing

HH Sheikh Mohammed bin Rashid Al Maktoum, the Ruler of Dubai, and the Vice President and Prime Minister of the UAE establishes the Mada Media Company

Sheikh Mohammed establishes Mada Media to manage Dubai advertising sites

Magnitude Creative Content Masters creator programme

Magnitude Creative to launch ‘Content Masters’ programme

Athar Festival Motivate Media Group TRACCS

Athar Festival to empower senior marketers, C-suite executives in KSA

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Cannes Lions UAE

UAE breaks into Top 10 of Cannes Lions regional rankings

Lavazza

Lavazza shares brand impact of DFW sponsorship campaign

Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare

The era of humanising healthcare marketing

AI insights

Publicis Groupe unlocks AI approach to meet performance goals

Nick Salter, Head of Strategy, FP7 McCann - Dubai

FP7 McCann Dubai appoints new Head of Strategy

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THE WORK

Sadia Impact BBDO OMD campaign

Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign

IKEA This is Libre campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

IKEA, This is Libre partner to show the messy reality of life with kids

Henna OMO The Art of Stains campaign MullenLowe MENA Current Global period stains

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

OMO, MullenLowe MENA partner with Henna artists to address ‘The Art of Stains’

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Digital Featured Marketing The WorkFeb 27, 2025

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Nissan ‘Keep Asking Why’

Digital Featured News The WorkFeb 26, 2025

Nissan campaign exceeds expectations with 17 million UVs, increased sales

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Call for nominations: Agency Faces to Watch 2025

Feb 13, 2025

Heriot-Watt partners with Campaign’s Agency Faces to Watch 2025 for fifth year with scholarships for winners

Feb 18, 2025

Don’t like watching ads? Easypaisa campaign offers consumers cat reels, instead

Feb 25, 2025

Campaign Big Global Awards 2025: winners revealed

Feb 28, 2025

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