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Marketing

Paul Pogba Impact BBDO VIP Films Beyond part of Omniyat Imagine More campaign

Paul Pogba features in Beyond, part of Omniyat Group campaign

MullenLowe MENA Fixing the bAIs campaign Aurora

MullenLowe MENA claims 5 top awards at New York AME Festival

From left, Rob Rivenburgh, Global CEO of Mars United, and Arthur Sadoun, Publicis Groupe CEO

Publicis Groupe builds commerce marketing with Mars United acquisition

AI gatekeepers clones shopping decisions dentsu report

UAE, KSA consumers want AI clones to vet ads, shop for them by 2035

ICC advertising and marketing communications code

ICC reveals ‘major update’ to Advertising and Marketing Communications Code

Shaquille O'Neal Abu Dhabi Calendar

Shaq leaks ‘confidential’ Abu Dhabi events calendar as Steve Harvey campaigns

Evan Spiegel, CEO, Snap

Snap reveals platform makeover, new AR Lens Studio, GenAI Suite

Matt Hogle, Vice President of SMB, Pinterest

Brand safety, intent, full funnel approach in focus at Pinterest Advertiser Summit

Sunil John, Senior Advisor, Stagwell MENA

Sunil John takes MENA helm at Stagwell to lead regional growth

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THE WORK

Sadia Impact BBDO OMD campaign

Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign

IKEA This is Libre campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

IKEA, This is Libre partner to show the messy reality of life with kids

Henna OMO The Art of Stains campaign MullenLowe MENA Current Global period stains

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

OMO, MullenLowe MENA partner with Henna artists to address ‘The Art of Stains’

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Digital Featured Marketing The WorkFeb 27, 2025

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Nissan ‘Keep Asking Why’

Digital Featured News The WorkFeb 26, 2025

Nissan campaign exceeds expectations with 17 million UVs, increased sales

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Call for nominations: Agency Faces to Watch 2025

Feb 13, 2025

Heriot-Watt partners with Campaign’s Agency Faces to Watch 2025 for fifth year with scholarships for winners

Feb 18, 2025

Don’t like watching ads? Easypaisa campaign offers consumers cat reels, instead

Feb 25, 2025

Campaign Big Global Awards 2025: winners revealed

Feb 28, 2025

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