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posted on Mar. 25, 2025 at 8:40 amMar 25, 2025

Casa Milano Talking Walls community-first campaign prioritises people over products

posted on Mar. 25, 2025 at 8:40 amMar 25, 2025

The campaign was rolled out on social media, featuring designer stories, behind-the-scenes content and mentorship sessions, and included digital content production, complete with interviews, video diaries and design content.

Casa Milano

From left, Azhar Sajan, Founder of Casa Milano and Marina Mrdjen, Founder of Intelier

Casa Milano has revealed details about its Talking Walls campaign, which aimed to go beyond a product showcase to place designers at the heart of its story, creating a collaborative platform to connect both emerging and established designers.

The integrated campaign was rolled out across social media, including Casa Milano’s Instagram, LinkedIn and Facebook channels, featuring designer stories, behind-the-scenes content and mentorship sessions. It also included digital content production, complete with designer interviews, video diaries and design-reveal content.

Casa Milano partnered with Intelier for its media services, as well as for PR, but handled all the creative strategy, campaign

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Tags:Advertising Azhar Sajan Campaign Casa Milano creativity design design community design show designers Engagement engagement rate Intelier marketing media coverage Reach social media impressions Talking Walls

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.