The Kraft Heinz Company has announced that following an intensive competitive review, it has chosen two agencies to support its media planning and buying around the world. Four media agencies participated in this eight-month global review.
Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones, including in the MENA region. Carat also will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based Global Media team. While the incumbent Starcom Worldwide has handled all the company’s global media buying and planning since 2018, Kraft Heinz is re
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