This Father’s Day, Canon EMEA launched a campaign celebrating the dads behind the lens who rarely get to be in the picture.
The series showcases universal moments in children’s lives and hints at the often-hidden parent behind the scenes.
The campaign, shot exclusively with Canon cameras, features six photographs that capture everyday yet significant moments in children’s lives, such as the first day of school, learning how to drive a bicycle or enjoying summer in the pool.
The campaign was designed with the aim of resonating with Canon’s vast, non-professional audience by showcasing the ease and intuitiveness that define Canon’s range.
Steve Delange, Executive Creative Director, Memac Ogilvy, shared his personal connection with capturing core memories of his childhood.
“Looking back on the countless pictures of my childhood, I remember those moments thanks to the pictures that my dad captured without appearing in them,” he said.
“This campaign celebrates all the parents who selflessly step out of the frame to capture priceless memories for their children.”
The campaign is the product of Canon’s collaboration with WPP agencies INGO Hamburg and Memac Ogilvy. It will be showcased in multiple formats throughout the International Father’s Day celebrations.
Credits
Agency: INGO Hamburg and Memac Ogilvy
CCO: Dr. Stephan Vogel
CCO: Tobias Ahrens
Executive Creative Director: Steve Delange
Creative Director: Nicolás López, Fernando Montero, Tomás O ‘Gorman, Moemen Metwally
Copywriter: Anna Breinfalk, Taha Khan
Art Director: Andrés Rincón
Senior Visualizer: Andre Souza
Managing Director: Advertising: Hadi Ballout
Business Director: Kevin Kurian
Account Director: Alaa Nour
Account Manager: Amr Mohamed, Maximilian Dunkel
Photographer: Alberto Escudero
Production House: The Producer
Producer: Irene Paz
Assistant: Katina Nicklas, Guillermo Tejedor
