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Cannes viewpoint: The winds of change

Accenture Song Middle East's Stu Higton spells out two superpowers we need

While it may sound like a cliché title, for those present in Cannes this Wednesday, the wind was real, and the departure from the soaring temperatures and sunshine of the previous days was somewhat welcome. There was a shared sigh of relief from those with sunburned noses.
It did bring about real change. Sadly D5’s Chioma Aduba’s talk on the terrace was cancelled, along with others this afternoon, as the canvas roofs billowed in the wind and threatened to take off, whisking anyone below with them.
Shared experiences were a theme that ran through two of the talks I attended today. One focused on the use of emotion to create a connection, and the other was part of the Future Gazers seri


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