Entries to the Cannes Lions Festival has risen by 0.5 per cent compared to last year, when 26,753 submissions were received, and were broadly similar to 2023’s tally of 26,992.
The annual festival of creativity, which runs from 16 to 20 June, is the biggest annual gathering in global advertising and is seen as a barometer of the ad industry.
Glass: The Lion for Change saw a 53 per cent increase in entries while the Strategy Track, encompassing Creative Strategy and Creative Effectiveness Lions, grew by 10 per cent.
The Design Lions, which have been updated to reflect the strategic and behavioural impact of design, rose by 17 per cent.
The number of entries from independant agencies ro
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