The Cannes Lions International Festival of Creativity, slated for 16–20 June 2025 in Cannes, France, has announced several updates ahead of its 72nd edition. Among the most significant changes this year is an increased emphasis on representation and inclusivity, with new measures aimed at broadening access and updating award categories to better reflect the evolving creative industry.
Country Pavilions initiative
This year, Cannes Lions will introduce Country Pavilions, an initiative designed to increase global representation by providing nations a dedicated space to highlight their creative industries. The Pavilions will serve as hubs for learning sessions, cross-country networking, and prese
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