As a half-Palestinian, attending Cannes Lions International Festival of Creativity last year was heavy. Putting on a happy face to talk to customers, partners, and prospects while keeping my family in Palestine in my heart was hard. Not much has improved this year, but as many in my community remind me, finding joy and appreciating the everyday is something we must keep doing.
As a shortlisting juror for the Creative Strategy category at Cannes this year, that perspective stayed with me as I reviewed nearly 290 entries. I’ve been coming to Cannes for over a decade, and since Dove launched the Real Beauty Movement, we’ve seen a wave of purpose-led campaigns tackling the world’s biggest
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