Here are the facts: There is a growing emphasis on measurable results within marketing models. Authenticity, trust, and transparency are no longer merely a customer demand, it is imperative to lasting client-agency relationships, as well. Budgets have gotten a lot tighter; while some leaders have raised concerns about its impact on creativity, others have opined that ‘necessity is the mother of all creativity’.
Ronald Hajjar, the Co-Founder and Managing Director of independent creative and strategy agency ANDCO, spoke exclusively to Campaign Middle East about all this and more, going beyond the everyday conversations to share how performance-based partnerships can strengthen client-
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
