Whether they are a fad or an important development within the lifespan of agencies, creative technologists appear to be here to stay
The world gets dafter and dafter. Perhaps. Agencies are putting tech and digital alongside craft skills to meet the challenge of a changing communication landscape. This is borne out by an Accenture report that said “marketing is so inextricably linked to technology that, by 2017, chief marketing officers are projected to spend more on IT and analytics than chief information officers”.
More and more advertising will be delivered via technological means and this point is not lost on Sir Martin Sorrell, the boss of WPP, who has acknowledged how chief technolog
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