By Debbie Kristiansen, CEO of Novo Cinemas
Debbie Kristiansen, CEO of Novo CinemasThe worldwide closure of cinemas in the wake of the global battle against the spread of coronavirus and the confinement of millions around the world to their own homes has led to an unprecedented uptake in streaming services. The enormous appetite for streaming content among home-bound populations has led some to question whether cinema-going will be a thing of the past once Covid=19 is consigned to history. At Novo Cinemas, we believe the answer to that question is an empathetic no. and we point to lessons from the past when movie-g
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