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Campaign’s worst ads of the decade

Christmas must have come early, because it's turkey time with these shockers from around the world

All ads are not created equal.
The tremendous highs of John Lewis and Marmite come alongside a cavalcade of rude, crude and downright rubbish spots – many of which have caused an uproar among the British public.
From Protein World’s “beach body ready” posters to Kendall Jenner’s infamous Pepsi ad, Campaign has compiled its top turkeys throughout the decade.
Which is the worst? We couldn’t possibly say.

2010: Giovanni Rana ‘Tim & Sophia’ by Leagas Delaney

Pasta brand Giovanni Rana enlisted presenter Tim Lovejoy for a spot promoting its tortellini range.
The ad begins as Lovejoy knocks on his neighbour’s door with a burned bake. His (overly generous) neighbour makes a batch of


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