Campaign’s PR Faces to Watch 2025 – Lara Obeidat, Associate Communications Director, The Qode
Campaign’s PR Faces to Watch 2025 – Lara Obeidat, Associate Communications Director, The Qode
Age: 29
Nominated by Shaheena Usman, Vice President:
I am honored to nominate Lara Obeidat for her invaluable skillset and impact in PR and communications across the region. She has the rare ability to blend creativity with strategy, turning ideas into campaigns that drive real results. Lara’s passion for storytelling, strong media relationships, and expertise in influencer marketing have helped international and local established and up and coming brands gain major visibility and engagement in the region. Coupled with her strong client relations and team management skills Lara really shows commitment and dedication to any task or challenge set. Whether leading product launches or managing large-scale launches, she consistently delivers with precision and innovation. Beyond her skills, Lara’s energy, dedication, and ability to inspire those around her make her truly deserving of this recognition.
Career highlights
With seven years of experience in PR, communications, and strategy, I have a proven track record of driving impactful campaigns, enhancing brand visibility, and delivering measurable results. I have successfully increased various brand’s media coverage by 40%, boosted brand sentiment by 25%, and spearheaded influencer partnerships that elevated engagement by 20%. From managing high-profile launches generating over millions in PR value to optimizing budgets for maximum ROI, I thrive on creative problem-solving and strategic execution. Passionate about storytelling and brand elevation, I excel in crafting compelling narratives that leave a lasting mark.
Guiding principles
My guiding principle is “Creativity with Purpose” that aligns every campaign, partnership, and communication effort with a clear, measurable impact. Inspired by the Golden Circle principle, I ensure that every initiative has a strong foundation, driven by strategy and purpose. I believe in blending innovative thinking with data-backed execution to maximize brand visibility, engagement, and ROI.
Side hustle
Two years ago, I launched The Art of Resin, a home-grown DIY brand that combines my creativity with my passion for handcrafted design. Working from home, I create and sell custom resin coasters and trays, turning a small project into an up and coming venture. By leveraging social media, I showcase behind-the-scenes, highlight finished pieces, and offer personalized designs.
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