Campaign’s PR Faces to Watch 2024 – Rebecca Rego, Account Manager, Edelman Middle East
Campaign’s PR Faces to Watch 2024 – Rebecca Rego, Account Manager, Edelman Middle East
Age: 27
Nominated by Simon Hailes, Head of Middle East, Edelman Smithfield:
Rebecca Rego embodies the epitome of a dedicated and astute manager at Edelman and her leadership on developing our Influencer expertise has taken us to new heights. Her unwavering commitment, coupled with her meticulous work ethic, distinguishes her as a cornerstone of our team. Particularly, her remarkable contributions across the brand practice highlight her ability to take on significant responsibilities and excel under pressure.
Rebecca’s exceptional interpersonal skills and deep understanding of regional nuances have earned her the trust and admiration of both colleagues and clients alike. Renowned for her innovative ideas and quick thinking, she has established herself as a go-to figure within our organisation. Rebecca’s proactive approach to personal and professional growth sets a commendable example for her peers, making her an invaluable asset to our team. Her ability to shine bright in a crisis, making crisis communications her forte, further solidifies her position as an indispensable leader in our midst.
Career highlights
Rebecca Rego, an Account Manager at Edelman Middle East since 2021, with over six years of regional PR expertise spanning Sport sponsorships, F&B, health, and the automotive sector. At Edelman, she leads day to day communication strategies for renowned global clients, demonstrating prowess in content development, crisis management and strategic PR initiatives. Rebecca previously contributed to Volkswagen Middle East’s award-winning campaigns, while her most recent achievement would include spearheading the rebrand launch for Pepsi for the Middle East, a coordinated launch across 120 markets.
Guiding principles
Trust, diligence, and integrity are my guiding principles in public relations. I strive to build trust through transparent communication, uphold the highest standards of honesty, and commit to diligent work.
Side hustle
A lot of my time is spent around sport, while the playing is limited, I do love a good, long run. Finding inspiration and relaxation in the thrill of competition and athletic performance, I spend time watching live sport, sport docu’s and some feel good sport movies (Chariots of fire being my favorite…. Coach Carter a close second)
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