Campaign’s Media Faces to Watch 2024 – Muhammad Ammar Sadiq, Integrated Media Manager, Mindshare KSA
Campaign’s Media Faces to Watch 2024: Muhammad Ammar Sadiq, Integrated Media Manager, Mindshare KSA
Age: 26
Nominated by Tarek Sharafeddine, Client Leadership Director:
Ammar is one of the most exceptional talents I’ve had the pleasure to work with. His quick adaptation to the Saudi market was truly remarkable, leveraging his extensive global expertise. He consistently demonstrates a positive attitude towards feedback, taking it very seriously. Moreover, he actively contributes to the growth of his colleagues by readily sharing his wealth of knowledge. His fully integrated knowledge and comprehensive understanding of the full system grant him a distinct advantage over many others in the market
Career highlights:
Ammar is a marketing enthusiast who’s achieved success in Pakistan and KSA. He served Unilever’s Homecare and Skincare portfolio in Mindshare PK and won multiple Effies awards, most notably for an innovative campaign for Surf Excel. He also won Maestro Awards for his planning skills and a Unilever achievement award. In his time at Mindshare KSA, he won an award at Athar Academy. He has worked on clients including Danone and Nova Waters. He contributes on client pitches and trains interns, helping them set path of success. He is also an Associate Member of the Chartered Institute of Marketing
Guiding principles:
Ammar strongly believes in working with honesty and commitment. It is in his nature ingrained by his father, who always guided him to give 110% effort. He believes that if a person stays resilient, honest, committed and always open to learning, growth will be a journey rather than a destination
Side hustle:
Ammar is actively in contact with his institute back in the country and provides speaker sessions and lectures to students as part of his giving back to the institute, which provided him the opportunity to learn. He provides sessions on media to allow students explore this option as career path
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