Campaign’s Faces to Watch: Brand Edition 2024 – Mina Mazin, Assistant Manager, PR & Social Comms, Samsung Electronics, Middle East & North Africa
Campaign’s Faces to Watch: Brand Edition 2024 – Mina Mazin, Assistant Manager, PR & Social Comms, Samsung Electronics, Middle East & North Africa
Age: 29
Nominated by Jomana Asfour, Regional Head of Corporate Communications, PR & Future Generation Lab MENA (Line Manager to Mina), Samsung Electronics, Middle East & North Africa:
Mina is one of the most important pillars in Samsungs regional corporate marketing team. She is a strategic thinker but also a leader who has managed to many successes and wins in Social, PR and influencer programs across the region. Mina is also as creative as it gets she bring valuable experiences, ideas and insights to regional and local campaigns and delivers exceptional results that have earned her internal global awards regionally and globally.
Career highlights
I manage the Social & PR Comms in Samsung MENA, from strategy to close collaboration with creative teams that drive impactful brand exposure. I’ve led on the regional comms strategies for our product launches, amplified our regional media presence at global tech events, & continue to drive campaigns that are authentic to the Gen Zs of the Middle East.
Prior to Samsung, I’ve project managed client productions, developed campaign strategies, & created insightful MENA culture reports. Clients include Nike, Converse, VICE Arabia, Talabat, R/GA, Expo 2020 and more.
Guiding principles
To me it’s all about having a clear vision and being a “student of life”.
Together, they drive my ambition, strength, and purpose in everything I do.
Side hustle
In my free time, I indulge in writing poetry and creating abstract paintings, both of which allow me to express my creativity and unwind. I also have a passion for collecting art, and traveling fuels my curiosity and offers endless inspiration for my artistic pursuits.
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