Andy Powell, Co-Founder & CEO, Conscious Media talks about sustainable digital media.
As the global momentum toward sustainability gains pace, brands are now reevaluating their role in contributing to a greener future.
Sustainable digital media is emerging as a critical driver in this mission, offering a solution that generally increases the performance of campaign KPIs, promotes eco-friendly practices and aligns with the values of an increasingly conscious consumer base. With the ambitious sustainability goals set by MENA countries, including the UAE and Saudi Arabia, embracing sustainable digital media is no longer optional; i
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