Campaign’s Digital Faces to Watch 2020 – Mohammed Omair, PPC Specialist, Boopin

Campaign’s Digital Faces to Watch 2020 – Mohammed Omair, PPC Specialist, Boopin

Age: 26

Ramzi Haddad, managing director, Boopin: Mohammed is good at looking at the numbers and analysing the statistics to improve the campaign performance, which involves continuous testing, updating negative keyword lists, whitelisting strong performance sources, checking in with clients and creating reports.

Career highlights

I started my digital journey with no relevant background. I studied digital marketing from YouTube. I joined Digitalready in 2015, where I was tasked to assist my seniors with keywords, captions, etc. I was promoted to digital marketing executive, where I began to handle to digital campaigns for SMEs. Fast forward to two years later, I came to Dubai in 2017, started working in-house for a company in the construction and landscape industry, where I handled social and digital marketing. In May 2019, Joined a Boopin as a PPC Specialist, where I have had the pleasure to handle number of brands with varied industries including automotive, real estate, healthcare, education and more, and help them grow their digital results.

Guiding principles

It’s a fast paced Industry, always be adaptive . Always find a solution, not an excuse. The good thing about a problem is that it always has a solution.

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