Campaign’s next online webinar covers how to place content across different platforms for best outcomes. The webinar takes into consideration audience behaviour to design a cross-platform strategy with accurate content to make the most of the media channels available.
The speakers will share their tips on how advertisers can capitalise on cross-platform content, from a client and agency point of view.
The panel of experts will ask how consumers differ across platforms. How do their demographics, their consumption habits, their intentions and their states of mind change as they move between platforms?
And what does this mean for marketing? Where do long ads work better than a short one? Where do
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