Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. Here’s what Leo Burnett’s Rana Daoud had in mind
Journalism graduate, American University in Dubai
Associate Planner at Leo Burnett Dubai
On my first day at the Strategy Department at Leo Burnett, my mentor, Mark, told me that I shouldn’t worry about stepping into a field I thought I was clueless about. “As a journalist you research people and find stories, right? As planners we research people and find insights… In both scenarios, your job would be digging into human behaviors. You’re still the storyteller.” About six months have passed since Mark and I
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