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Highlights from Campaign Breakfast Briefing: The New Marketing

 

Campaign’s Breakfast Briefing has returned with a focus on the evolving world of marketing, powered by new technology and ideas.

From adtech to AI, performance marketing to measurement, the event provided a platform to gain key marketing insights, relevant market developments, and collaborative business opportunities.

It was a great opportunity to hear from platforms, brands, and agencies on how the industry is shifting from traditional marketing methods and cracking the marketing code of the digital age.

Natale Panella, Head of Digital at Fusion5 Advertising moderated the first panel ‘The Evolution of Data and Measurement.’ The discussion included Franck Ardourel, Chief Marketi


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