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Campaign announces Ramadan Breakfast Briefing

By Austyn Allison

Registration is open for the Campaign Breakfast Briefing – How Brands Can Engage and Interact Better.
The Holy Month of Ramadan is almost upon us, as every marketer knows. This is the busiest time of the year for many of the region’s top brands and has always been a highlight in the media and marketing calendar.

But the coronavirus has changed the nature of Ramadan. Traditions such as gathering for family iftars have been disrupted, and so has the media used to reach consumers. Look at television as an example. TV was once the principle channel for Ramadan advertisers, but the world\s viewing habits changed when the first lockdown hit in 2020.

Brands were cauti


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