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Campaign Middle East announces its next Breakfast Briefing: Video 2022 – Moving Pictures. The event will take place on the Westin Mina Seyahi, opposite Dubai Media City on Tuesday, May 27 2022 from 8 am to 11 am.
As video is becoming bigger, now a brand is nothing without video. Phone manufacturers are recognising and driving this, building ever-better cameras, faster processors and more creative editing software into every handset.
So how should brands compete for attention? And are they doing the right thing?
How can social video complement TV and cinema advertising?
What are creatives doing right and doing wrong with video today?
To find out the answers to all these questions and more, join us at our next Campaign Breakfast Briefing – Video 2022: Moving Pictures to learn, debate and network with other industry leaders.
Panel 1: Who owns the viewers? And what would be the rules of engagement?
This panel focuses on questions like: who owns “prime time” and why are we seeing shifts in owning the time of day across different video platforms (TV, VOD, Digital video, Publishers)? As the industry increases its focus on incrementality, can we continue to plan media in silos? How is incrementality strategized, calculated and measured in terms of deliveries, when planning video across platforms?
Exploring these topics and others including “Viewability” and “Addressability”, this panel will also take a closer look at “Reach and Attention/attentiveness” – An all-new success metric and the role which it is increasingly playing for marketers in determining the right video platforms for their communications.
Panel 2: Full-funnel advertising
Digital and social video offers opportunities for brands from raising awareness to driving sales, and has proven its worth as a powerful and gripping marketing tool – especially in the MENA region. But it takes knowledge, insight and skill to channel the power of video effectively online. Our expert panel takes on digital video and sees how it can be used throughout the marketing and sales panel. Join us to see how to make content that engages, and how to measure that engagement. Find out what content strategies work for different categories, different platforms and different consumers. Learn how to turn data into insights and insights into ever-better, more engaging and more effective videos.
