1. OMO
The OMO Tag
Agency: TBWA Raad
The OMO Tag is made completely out of OMO laundry detergent and is 100 per cent water-soluble. Just remove the tag and place it inside your washer. One tag can clean three garments.
2. TWITTER
Elevator Tweets
Agency: Geometry
An ‘activated’ elevator uses state-ofthe-art technology to create an interactive experience of rich media and video, which appear on its walls in in a building housing major regional media agencies.
3. AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTRE
The Sound of Sheesha
Agency: TBWA/Raad
AUBMC laced sheeshas with helium to change smokers’ voices. Then it showed them a video of a man whose voice was changed by th
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