Cameo Communications has launched a performance-based PR model, challenging traditional approaches in the UAE’s public relations landscape. Designed to make PR more accessible and results-driven, the model allows businesses to pay solely for secured media coverage, moving away from the conventional reliance on retainer fees.
Addressing an industry gap
Traditionally, PR agencies charge hefty retainers for a suite of services, including strategy development, planning, and brainstorming. While these services are valuable, they often come at a significant cost—one that many SMEs and start-ups cannot justify. For larger companies with in-house marketing teams, investing in full-scale PR strategies can feel redundant, especially when the primary need is targeted media coverage.
Cameo’s performance-based, pay-as-you-go model directly addresses these challenges by offering a flexible alternative that caters to businesses of all sizes. Instead of paying for time and effort with no guarantee of results, clients only pay for the media coverage they actually receive.
“We identified a clear need in the market for a service that offers results without requiring clients to pay for strategies they don’t need,” said Lara Geadah, Founder and CEO of Cameo Communications.
How it works
Cameo’s PR model addresses these needs. The pay-as-you-go model offers a low-risk and cost-effective alternative to traditional PR. Businesses of all sizes can collaborate with PR without being locked into expensive retainer agreements.
It begins with a press kit, which clients can either prepare themselves or have the agency create for them for a small fee. Additional services, such as consultations and media list preparation, are offered at no extra cost. Once the press kit is ready, businesses are charged based on the type and size of secured media features. This eliminates financial uncertainty and provides a low-risk way for companies to gain valuable PR exposure.
“Our model is simple, fair, and transparent. Clients pay only for the coverage secured. We’re proud to be the first agency in the UAE to introduce this model, and we believe it will change the industry as more companies realise the value of paying only for performance and seeing measurable results,” says Geadah.
Since its soft launch, the pay-as-you-go model has gained traction across industries such as real estate, finance, technology, and food and beverage.
While the pay-as-you-go model is ideal for companies seeking media exposure without the need for extensive strategy or planning, the model isn’t meant to replace traditional PR entirely. It is merely a solution to provide more flexible and transparent PR models. This dual approach ensures that businesses—whether start-ups or established brands—have access to tailored solutions that suit their needs and budgets.
