posted on Jan. 22, 2025 at 11:15 amJan 22, 2025

Cameo Communications introduces performance-based, PR model

posted on Jan. 22, 2025 at 11:15 amJan 22, 2025

Cameo Communications has launched a performance-based PR model, challenging traditional approaches in the UAE’s public relations landscape.

Lara Geadah, Founder and CEO of Cameo Communications on Cameo Comm’s latest performance-based PR model.

Cameo Communications has launched a performance-based PR model, challenging traditional approaches in the UAE’s public relations landscape. Designed to make PR more accessible and results-driven, the model allows businesses to pay solely for secured media coverage, moving away from the conventional reliance on retainer fees.

Addressing an industry gap

Traditionally, PR agencies charge hefty retainers for a suite of services, including strategy development, planning, and brainstorming. While these services are valu

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the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.