Ramsey Naja is chief creative officer, JWT MEA
“I’ve seen bad ads in my life – God knows I’ve made a few myself – but the one I watched recently was in a league of its own. In fact, it sits on top of the intergalactic premier league of poor advertising. And it wasn’t bad, no. It was beyond bad. It gave bad advertisments a bad name. It made bad ads look like cuddly things you’d want to hug and apologise to for all the horrible things you’ve said about them. It was a commercial that combined poor writing, bad direction, inept casting and nauseatingly awful dialogue, whilst managing to be both offensive and pretentious at the same time. Otherwise, it was fine.
Still, there will come
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Ramsey…..don’t be shy now – name and shame please
well i am delighted to report that an ad that i created was voted worst ad of the year by saatchis at their annual conference and at the same time was published as ‘ad of the month’ by a leading industry magazine.
I wear my shame with pride.