Independent creative communication agency, tamra C2, recently revealed C2 NATIVE – a separate entity focused on delivering data-driven digital communications, technologies and solutions for brands in the region.
This announcement comes alongside the announcement of C2 NATIVE being signed as the second agency in the world for the Oracle DMP (Data Management Platform) agency model partnership that enables the team to introduce this high-end technology to the SME sector in the region. While the majority of DMP licenses continued to be held directly by marketers, the strategic business advantage in agency ownership is seamless leverage of in-house data & technology expertise in delivering
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