Loeries announces call for entries


The Loeries Africa Middle East has opened for entries. This year the awards, which will be presented in Durban, South Africa, in August, expect to attract more than 3,000 entries.

Organisers have also added three new categories.

Design for Digital will sit within the communication design category. Data-Driven Campaigns will focus on “the creative use of data to shape campaign strategy, inform execution, profile audiences and adapt to campaign performance and engagement metrics”. And The Facebook Challenge is a student category focusing on “the use of mobile media to promote a socially relevant cause”.

The deadline for entries is May 15, but there’s an early-bird discount for those received before April 14. For more information and to enter visit loeries.com

Last year the Middle East and North Africa region picked up 36 trophies at the awards.

J. Walter Thompson Saudi Arabia won a grand prix for Saudi Telecom Company’s First Branded Online Entertainment Hub, in the TV, Film and Video category.

Golds were won by TBWA/Raad for Go Sports’ Champions Hijack and Emirates Holidays’ Movie Index; J. Walter Thompson Dubai for HSBC’s Global Transfer;
J. Walter Thompson Beirut for Coca-Cola’s Giraffe; FP7/DXB for Project Ashkar; and Cheil Dubai for Samsung Noise Cancellation.

Memac Ogilvy Dubai won the most awards in the region, taking home 10 trophies over all.