posted on May. 27, 2024 at 10:39 am

C2 Comms unveils Audi’s “Future is an Attitude”

posted on May. 27, 2024 at 10:39 am

Audi has launched a new regional campaign, developed by the creative minds at C2 Comms.

The campaign was designed to emphasize the brand’s belief that the future can’t be predicted or fully understood, but rather embraced by a mindset that adapts seamlessly to whatever it may bring.

Therefore, the overarching message from the ad spot is: The future is an attitude.

C2 Comms packaged this forward-thinking philosophy in Audi’s latest regional brand campaign. The agency claims to reinforce the brand’s commitment to innovation, elegance, and performance.

“This campaign exemplifies smart thinking and craft wrapped in that polished Audi look,” said Roy Aftimos, CEO of C2 Comms.

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Tags:ad spot Audi

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.