Burson MENA has taken home a Gold in the PR category at this year’s Young Lions Competitions, held during the 2025 Cannes Lions International Festival of Creativity. The winning team – Raneem Saleh and Youssef Yammine – topped the category with The Silent B, a campaign responding to a brief by Bee:wild, which tasked entrants with encouraging city mayors to rewild urban spaces for pollinators.
Held annually as part of the Cannes Lions School and sponsored by Adobe, the Young Lions Competitions provide a global platform for rising creative talent to tackle real-world briefs in a high-pressure format. This year’s edition welcomed nearly 460 competitors from 67 markets, including returning t
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