Yas Island transformed Burj Khalifa to present the ‘World’s Biggest Karaoke Display’. The Burj Khalifa projected Yas Island’s latest campaign, the ‘Yas Yas Baby’ music video onto the tallest tower in the world, inviting a crowd of onlookers to sing and groove to the summer tune.
The display kicked off with a countdown including sneak peeks of Yas Island attractions before the audience heard the iconic beat of the song and the words lit up the screen for everyone to sing along to. The music video is inspired by the 90’s song, ‘Ice Ice Baby’ by Vanilla Ice.
Credits
Client – Yas Island
Creative agency – Momentum
Production house- Dejavu Dubai
Media buying – Initiative MENA
PR Agency – Four Communications
