Burger King’s new campaign tackled one problem that consumers see in the food industry all the time – highly edited food images.
Most consumers experience disappointment when they buy food and it comes out looking quite different from the pictures of its advertisements.
Most of these food images are highly edited and styled to look more appealing on the advertisements.
Burger King in Turkey looked into this and to avoid this disappointment with its customers, launched a new campaign called “Eat What You See”.
The franchise owner of the outlet in Turkey, aimed to show how its products are identical in advertising campaigns and in real life.
The campaign was put toget
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